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Attitudes to transport in London

Attitudes to transport in London

London Transport wanted to understand the scope for effective marketing and information campaigns within Transport for London (TfL) transport strategy.  They commissioned consultancy Llewelyn Davies to research attitudes to all modes of transport in London. A series of stakeholder interviews were undertaken. The focus of the research was on what attitudinal levers could be used to encourage shifts between modes in London.

The attached pdf gives the main findings.

LocationLondon England
Client(s)Transport for London
Team(s)Robin Hickman and Tim Pharoah with Llewelyn Davies


Transport attitudes, attitudes to transport, London, public opinion, transport planning, London